An exhibition of the Šechtl & Voseček Museum of Photography
From 1935 Dufaycolor was also sold as roll film for ordinary cameras and was explicitly marketed to amateurs. To give an idea of the cost: in Britain in 1936 a six-exposure roll cost 3 shillings 4 pence, with commercial processing adding about another 1 shilling 6 pence. A finished colour transparency therefore cost just under 10 old pence — roughly £3.7 in 2026 purchasing power, or about CZK 105 per exposure.
Dufaycolor advertising was aimed directly at family and holiday snapshots. Its contemporary slogan, “Click — and it’s colour!”, promised the simplicity of ordinary snapshot photography, only in colour. The catalogue notes that Tom Skillman photographed his wife at a variety of locations, including beaches. The series therefore matches the way Dufaycolor was marketed: as colour film for ordinary family and holiday photography.
Dufaycolor was still a slow material, around 10 ASA, and worked best in strong outdoor light. After reversal processing, however, it produced a colour transparency directly, and the film was sold in a range of roll-film and miniature-camera formats. For the amateur the workflow was simple: expose the film, have it processed, then view or project the finished slides at home.